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Towards a Better Understanding of the Cognitive Destination Image of Euskadi-Basque Country Based on the Analysis of UGC

In: Information and Communication Technologies in Tourism 2014

Author

Listed:
  • Ainhoa Serna

    (Mondragon Unibertsitatea)

  • Jon Kepa Gerrikagoitia

    (CICtourGUNE)

  • Aurkene Alzua

    (CICtourGUNE)

Abstract

The user-generated content (UGC) and web 2.0 have allowed substantial changes in the dynamics of the travel and tourism sector. Tourism marketing is conditioned by the importance of the Internet as a channel for promotion and marketing. Thus, UGC and social networks become a valuable source to achieve a proper management of the cognitive image that a visitor can have on a destination. Despite the great importance of the destination image there is not a universally accepted and validated model. The presented research work aims to contribute in the knowledge and understanding of the cognitive destination image of the Basque Country through the UGC. The present work aims to validate an image model of reference by means of digital content. The final goal is to produce the method, which enables to relate the perceived image by visitors with the projected image by marketing strategies driven by the DMO.

Suggested Citation

  • Ainhoa Serna & Jon Kepa Gerrikagoitia & Aurkene Alzua, 2013. "Towards a Better Understanding of the Cognitive Destination Image of Euskadi-Basque Country Based on the Analysis of UGC," Springer Books, in: Zheng Xiang & Iis Tussyadiah (ed.), Information and Communication Technologies in Tourism 2014, edition 127, pages 395-407, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-03973-2_29
    DOI: 10.1007/978-3-319-03973-2_29
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    Citations

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    Cited by:

    1. Narcís Bassols-Gardella & Lluís Coromina, 2022. "The perceived image of multi-asset tourist destinations: investigating congruence across different content types," Service Business, Springer;Pan-Pacific Business Association, vol. 16(1), pages 57-75, March.
    2. Arpan Kumar Kar & Sunil Kumar & P. Vigneswara Ilavarasan, 2021. "Modelling the Service Experience Encounters Using User-Generated Content: A Text Mining Approach," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 22(4), pages 267-288, December.
    3. Shuang Song & Hidenori Kawamura & Junichi Uchida & Hajime Saito, 2019. "Determining tourist satisfaction from travel reviews," Information Technology & Tourism, Springer, vol. 21(3), pages 337-367, September.
    4. Abdelbaset M. Alkhawaldeh & Bilal Mohammad Eneizan, 2018. "Factors Influencing Brand Loyalty in Durable Goods Market," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 8(1), pages 326-339, January.

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