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Unlocking Marketing Insights with Free Data

In: Marketing Analytics and Data Science

Author

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  • Xiaojing Dong

    (Santa Clara University, Leavey School of Business)

Abstract

In the digital era, data has become the cornerstone of marketing decision-making. As highlighted in Chap. 2 , data science and analytics tools have become essential for organizations to understand customer behaviors and to shape their marketing strategies. However, acquiring high-quality data can be expensive and complex. Fortunately, a growing number of free and publicly accessible data sources allow businesses and researchers to conduct meaningful marketing analysis without a significant investment.

Suggested Citation

  • Xiaojing Dong, 2026. "Unlocking Marketing Insights with Free Data," Springer Books, in: Marketing Analytics and Data Science, chapter 0, pages 31-42, Springer.
    • Handle: RePEc:spr:sprchp:978-3-032-11130-2_3
    DOI: 10.1007/978-3-032-11130-2_3
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