Printed from https://ideas.repec.org/b/spr/sprbok/978-3-032-11130-2.html
Marketing Analytics and Data Science
Author
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-032-11130-2
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Book Chapters
The following chapters of this book are listed in IDEAS- Xiaojing Dong, 2026. "Getting Ready for Data Analytics with R and Python," Springer Books, in: Marketing Analytics and Data Science, chapter 0, pages 1-16, Springer.
- Xiaojing Dong, 2026. "The Marketing Questions and Data Science Tools," Springer Books, in: Marketing Analytics and Data Science, chapter 0, pages 17-30, Springer.
- Xiaojing Dong, 2026. "Unlocking Marketing Insights with Free Data," Springer Books, in: Marketing Analytics and Data Science, chapter 0, pages 31-42, Springer.
- Xiaojing Dong, 2026. "Media Mix Modeling," Springer Books, in: Marketing Analytics and Data Science, chapter 0, pages 43-68, Springer.
- Xiaojing Dong, 2026. "Market Segmentation and Clustering Analysis," Springer Books, in: Marketing Analytics and Data Science, chapter 0, pages 69-93, Springer.
- Xiaojing Dong, 2026. "Targeting and Propensity Score Model (Part I)," Springer Books, in: Marketing Analytics and Data Science, chapter 0, pages 95-112, Springer.
- Xiaojing Dong, 2026. "Targeting and Propensity Score Model (Part II)," Springer Books, in: Marketing Analytics and Data Science, chapter 0, pages 113-140, Springer.
- Xiaojing Dong, 2026. "Forecasting and Bass Model," Springer Books, in: Marketing Analytics and Data Science, chapter 0, pages 141-165, Springer.
- Xiaojing Dong, 2026. "Bayes’ Theorem and Marketing Attribution," Springer Books, in: Marketing Analytics and Data Science, chapter 0, pages 167-187, Springer.
- Xiaojing Dong, 2026. "Bayesian Updating and Experimental Design," Springer Books, in: Marketing Analytics and Data Science, chapter 0, pages 189-203, Springer.
- Xiaojing Dong, 2026. "Causal Analysis with Randomized Field Experiment," Springer Books, in: Marketing Analytics and Data Science, chapter 0, pages 205-218, Springer.
- Xiaojing Dong, 2026. "Artificial Intelligence in Marketing Analytics," Springer Books, in: Marketing Analytics and Data Science, chapter 0, pages 219-233, Springer.
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