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Consider Your Revenue Streams

In: Omnichannel Retail

Author

Listed:
  • Arto Lindblom

    (Aalto University, School of Business)

  • Matti Kautto
  • Lasse Mitronen

    (Tampere University, Faculty of Management and Business)

Abstract

This chapter introduces the revenue model as a key component of the business model. It explains the main sources of retail revenue—B2C and B2B—and how they can be generated across products, services, and channels.

Suggested Citation

  • Arto Lindblom & Matti Kautto & Lasse Mitronen, 2026. "Consider Your Revenue Streams," Springer Books, in: Omnichannel Retail, chapter 7, pages 67-73, Springer.
    • Handle: RePEc:spr:sprchp:978-3-032-09745-3_7
    DOI: 10.1007/978-3-032-09745-3_7
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