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Omnichannel Retail

Author

Listed:
  • Arto Lindblom

    (Aalto University, School of Business)

  • Matti Kautto

  • Lasse Mitronen

    (Tampere University, Faculty of Management and Business)

Abstract

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Suggested Citation

  • Arto Lindblom & Matti Kautto & Lasse Mitronen, 2026. "Omnichannel Retail," Springer Books, Springer, number 978-3-032-09745-3, March.
    • Handle: RePEc:spr:sprbok:978-3-032-09745-3
    DOI: 10.1007/978-3-032-09745-3
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