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The Revolutionary Power of Virtual Tourism and Metaverse Innovation for a Better Tourism World

In: Tourism Entrepreneurship and the Metaverse

Author

Listed:
  • Ashish Nag

    (Central University of Himachal Pradesh)

  • Vipan Kumar

    (Central University of Himachal Pradesh)

  • Era Sood

    (Central University of Himachal Pradesh)

  • Nihal Kapoor

    (Central University of Himachal Pradesh)

Abstract

The virtual tourism market and the Metaverse are changing the travel and tourist industry with immersive experiences and new techniques that transcend the old boundaries. The virtual tourism market, valued at approximately USD 6.49 billion in 2023, is estimated to grow at a compound annual growth rate of 24.9% during the forecast period, reaching USD 59.61 billion by 2033. This study explores the transformative role of virtual tourism and Metaverse technologies by analyzing data from research papers, book chapters, and articles. The findings highlight how these innovations enhance visitor experiences, mitigate over-tourism, and promote sustainability by reducing transportation emissions and distributing tourism demand more evenly. By integrating digital advancements with responsible tourism practices, virtual tourism presents a paradigm shift toward a more inclusive, immersive, and environmentally sustainable travel landscape. This chapter examines how advancements in virtual reality (VR) and augmented reality (AR) are driving this growth as travelers are able to visually preview destinations, lodgings, and transportation alternatives. Initiatives such as the involvement of Dubai in the Metaverse will form the basis through which prospects in destination marketing and new tourist practices will be ascertained. It will, therefore, touch on challenges in the form of privacy problems, user uptake, and the revolutionary power of immersion technology in constructing sustainable, accessible, and innovative tourist solutions.

Suggested Citation

  • Ashish Nag & Vipan Kumar & Era Sood & Nihal Kapoor, 2025. "The Revolutionary Power of Virtual Tourism and Metaverse Innovation for a Better Tourism World," Springer Books, in: Fatima Zahra Fakir & Ahmad Albattat & Marco Valeri (ed.), Tourism Entrepreneurship and the Metaverse, chapter 0, pages 245-273, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-96299-8_10
    DOI: 10.1007/978-3-031-96299-8_10
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    Keywords

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    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development
    • Z33 - Other Special Topics - - Tourism Economics - - - Marketing and Finance
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness

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