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The Centrality of the Commodity in the Commercial Relationship and the Commoditization Process

In: About Commerce

Author

Listed:
  • Jean-Claude Usunier

    (University of Lausanne)

Abstract

Objects and subjects of commercial relations are potential commodities (commodity, object, product, and brand). However, there is a social life of objects, inherent to the process of commoditization and to the evolution of the commodity sphere. The Tragedy of the Commons argues against certain forms of public goods as vectors of resource depletion and the consequent rush to commodified private goods. I examine the mechanisms that lead to the commoditization of a previously public and/or non-market good.

Suggested Citation

  • Jean-Claude Usunier, 2025. "The Centrality of the Commodity in the Commercial Relationship and the Commoditization Process," Springer Books, in: About Commerce, chapter 0, pages 47-61, Springer.
  • Handle: RePEc:spr:sprchp:978-3-031-86673-9_5
    DOI: 10.1007/978-3-031-86673-9_5
    as

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