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Trade, Commercial Relations, and the Relationship

In: About Commerce

Author

Listed:
  • Jean-Claude Usunier

    (University of Lausanne)

Abstract

The chapter provides basic definitions of actors, roles, the symmetry and reversibility of those roles, as well as subjects and objects in the exchange relationship. A market relationship seems to require both objects and subjects. However, only objects are really necessary (and sufficient) because each partner is interested in the object in order to buy or sell it.

Suggested Citation

  • Jean-Claude Usunier, 2025. "Trade, Commercial Relations, and the Relationship," Springer Books, in: About Commerce, chapter 0, pages 9-17, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-86673-9_2
    DOI: 10.1007/978-3-031-86673-9_2
    as

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