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Animal Intelligence: A Second I in Advertising?

In: Rethinking Advertising

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  • Jack Waverley

    (University of Manchester)

Abstract

This is a chapter about three forms of intelligence—artificial, animal, and advertising. Many brilliant researchers, educators, activists, and other questioning types are already debating the issues raised when various domains of intellectual work—including advertising—intersect with various forms of intelligence—such as Artificial Intelligence (AI) and animal intelligence. The central theme of this chapter is that the latter category of intelligence—a category including the heterogeneous intelligences of innumerable nonhuman species—is rarely considered valuable (e.g., interesting, profitable, or otherwise meaningful) enough to be given acronymic status. The fact is that Artificial Intelligence becomes ‘AI’ but animal intelligence does not. That tells us something. That ‘something’ is what I wish to begin unpacking here, asking: how can we V-O-T-E for advertising, market, and consumption systems that benefit all forms of intelligence?

Suggested Citation

  • Jack Waverley, 2025. "Animal Intelligence: A Second I in Advertising?," Springer Books, in: Kathleen M. Vandenberg & Mariah Tinger (ed.), Rethinking Advertising, chapter 0, pages 135-150, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-86536-7_8
    DOI: 10.1007/978-3-031-86536-7_8
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