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Rethinking Advertising
Editor
- Kathleen M. Vandenberg(Boston University)Mariah Tinger(Boston University)
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-031-86536-7
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Book Chapters
The following chapters of this book are listed in IDEAS- Kathleen M. Vandenberg & Mariah Tinger, 2025. "Rethinking Advertising," Springer Books, in: Kathleen M. Vandenberg & Mariah Tinger (ed.), Rethinking Advertising, chapter 0, pages 1-13, Springer.
- Joanna Strycharz & Claire M. Segijn, 2025. "Societal Consequences of Data-Driven Advertising," Springer Books, in: Kathleen M. Vandenberg & Mariah Tinger (ed.), Rethinking Advertising, chapter 0, pages 17-30, Springer.
- Cringuta Irina Pelea, 2025. "Racism and Ijime in Japan’s Advertising: The Ethnic Alienation of Hāfu and Zainichi Korean Minorities in Japan," Springer Books, in: Kathleen M. Vandenberg & Mariah Tinger (ed.), Rethinking Advertising, chapter 0, pages 31-50, Springer.
- Mariah Tinger & Sara Walton & Paula O’Kane, 2025. "The Climate Impact of Misinformation, Disinformation, and Greenwashing in Advertising," Springer Books, in: Kathleen M. Vandenberg & Mariah Tinger (ed.), Rethinking Advertising, chapter 0, pages 51-74, Springer.
- Kathleen M. Vandenberg, 2025. "Virtual Currency and Real Influence: Celebrities and Crypto Campaigns," Springer Books, in: Kathleen M. Vandenberg & Mariah Tinger (ed.), Rethinking Advertising, chapter 0, pages 75-93, Springer.
- Fatih Buğra Erdem & Melek Saral, 2025. "Tolerable Humor: To What Extent Do Free Speech Laws Allow for Irony and Sarcasm in Ads?," Springer Books, in: Kathleen M. Vandenberg & Mariah Tinger (ed.), Rethinking Advertising, chapter 0, pages 95-114, Springer.
- Ashley N. Shaw, 2025. "Do the Ends Justify the Means? Not According to Donors: An Analysis of Manipulation in Charitable Marketing," Springer Books, in: Kathleen M. Vandenberg & Mariah Tinger (ed.), Rethinking Advertising, chapter 0, pages 115-133, Springer.
- Jack Waverley, 2025. "Animal Intelligence: A Second I in Advertising?," Springer Books, in: Kathleen M. Vandenberg & Mariah Tinger (ed.), Rethinking Advertising, chapter 0, pages 135-150, Springer.
- Nicolette Filova & Cristina Miguel & Rodrigo Perez-Vega, 2025. "Virtual vs Human: Comparing Persuasive Factors in Influencer Marketing Campaigns," Springer Books, in: Kathleen M. Vandenberg & Mariah Tinger (ed.), Rethinking Advertising, chapter 0, pages 153-171, Springer.
- Matthew Parfitt, 2025. "The Rhetoric of the Shadow Text," Springer Books, in: Kathleen M. Vandenberg & Mariah Tinger (ed.), Rethinking Advertising, chapter 0, pages 173-184, Springer.
- Yanyun Wang & Chen Crystal Chen & Michelle R. Nelson, 2025. "Virtual Persuasion: The Power and Risk of VR in Modern Advertising," Springer Books, in: Kathleen M. Vandenberg & Mariah Tinger (ed.), Rethinking Advertising, chapter 0, pages 185-208, Springer.
- Chen Lou & Diotima Chattoraj & Xiaotong Yu, 2025. "Evolution of Ideals: Body Image Portrayals and Implications," Springer Books, in: Kathleen M. Vandenberg & Mariah Tinger (ed.), Rethinking Advertising, chapter 0, pages 209-232, Springer.
- Fatih Buğra Erdem & Cansu Cindoruk & Firuze Nazlıcan Göktolga, 2025. "The Riddle of Effectiveness and Ethics of Comparative Advertising," Springer Books, in: Kathleen M. Vandenberg & Mariah Tinger (ed.), Rethinking Advertising, chapter 0, pages 233-253, Springer.
- Etienne Boumans, 2025. "SAAB Vehicles in Movies: From a Stylish Must-Have to a Cult Brand Product," Springer Books, in: Kathleen M. Vandenberg & Mariah Tinger (ed.), Rethinking Advertising, chapter 0, pages 255-293, Springer.
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