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Green SWOT Analysis

In: Green Marketing and Entrepreneurship

Author

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  • Arne Nygaard

    (Kristiania University College)

Abstract

In the face of multifaceted global disruptions, including geopolitical instability, the pandemic, economic turmoil, and climate change impacts, businesses and their supply chains must conduct comprehensive analyses to anticipate and prepare for future challenges. This necessitates leveraging tools like the SWOT analysis framework, which systematically evaluates internal strengths, weaknesses, external opportunities, and threats. Through SWOT analysesSWOT analyses, organizations can identify their capacities, constraints, growth prospects, and risks, enabling the formulation of proactive green marketing strategies. Embedding sustainability objectives into these strategies aids in enhancing resilience and adaptability in an evolving landscape. Over time, the traditional SWOT analysis has evolved to integrate sustainability considerations, offering a holistic evaluation of a company's sustainability landscape. By utilizing green SWOT analysisSWOT analyses as a guiding framework, businesses can strategically incorporate sustainable practices, leading to improved performance and a positive societal and environmental impact.

Suggested Citation

  • Arne Nygaard, 2024. "Green SWOT Analysis," Springer Books, in: Green Marketing and Entrepreneurship, chapter 0, pages 113-135, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-50333-7_7
    DOI: 10.1007/978-3-031-50333-7_7
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