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Consumer Psychology and Psychological Factors Affecting Our Choices

In: Sensory Marketing in Retail

Author

Listed:
  • Arto Lindblom

    (Aalto University)

Abstract

This chapter introduces psychological factors such as motives, attitudes and emotions that largely drive our daily choices on either the conscious or unconscious level. The chapter starts by describing how our senses, like sight, hearing and touch, register sensory cues and convey this sensory information to our nervous system where the information is processed. An important part of information processing is interpretation. The way we perceive and process the incoming sensory information is affected by our psychological factors. The chapter points out that we only consciously process a small amount of the sensory information that we receive. Most of our behaviour is far from conscious and every day, we make an immense number of choices which we do not consciously deliberate, and which we could not articulate or justify to others.

Suggested Citation

  • Arto Lindblom, 2023. "Consumer Psychology and Psychological Factors Affecting Our Choices," Springer Books, in: Sensory Marketing in Retail, chapter 0, pages 9-25, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-47515-3_2
    DOI: 10.1007/978-3-031-47515-3_2
    as

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