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Big Data Valuation

In: The Valuation of Digital Intangibles

Author

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  • Roberto Moro-Visconti

    (Catholic University of the Sacred Heart)

Abstract

Big data consists of the computerized collection of vast amounts of data, processed with algorithms in sequential software, to be classified and stored to feed interoperable databases and decision-making processes. Data are an increasingly worthy asset, and they reduce information asymmetries, soften conflicts of interest, and mitigate risk (as far as they reduce the difference between continuously updated expected outcomes and reality). The impact on product and process innovation, know-how, patentable inventions, and digital marketing intangibles (trademarks, mobile apps, web domains, etc.) represents a sharp discontinuity in business models, allowing for scalable extra returns. The economic potential is still mostly unexplored, in terms of improving business planning accuracy.

Suggested Citation

  • Roberto Moro-Visconti, 2022. "Big Data Valuation," Springer Books, in: The Valuation of Digital Intangibles, edition 2, chapter 0, pages 401-423, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-09237-4_13
    DOI: 10.1007/978-3-031-09237-4_13
    as

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