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Reward-Based Crowdfunding Research and Practice

In: Advances in Crowdfunding

Author

Listed:
  • Liang Zhao

    (University of Agder)

  • Sunghan Ryu

    (Shanghai Jiao Tong University)

Abstract

This chapter offers a review of reward-based crowdfunding. Based on a concrete framework, this chapter extensively explains the definition, mechanisms, and unique aspects of reward-based crowdfunding. To better understand the status of reward-based crowdfunding from a global perspective, the development and regional characteristics of it in different crowdfunding markets are presented and discussed in this chapter. In addition, through a comprehensive literature review of key reward-based crowdfunding research, two main research streams of reward-based crowdfunding (success drivers and contributor behaviour) are summarized. Lastly, this chapter also sheds light on the implications of reward-based crowdfunding for practice and research, as well as mentions its potential contributions and limitations.

Suggested Citation

  • Liang Zhao & Sunghan Ryu, 2020. "Reward-Based Crowdfunding Research and Practice," Springer Books, in: Rotem Shneor & Liang Zhao & Bjørn-Tore Flåten (ed.), Advances in Crowdfunding, edition 1, chapter 6, pages 119-143, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-46309-0_6
    DOI: 10.1007/978-3-030-46309-0_6
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