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The Digital Strategy: The Guide to Systematic Digitization of the Company

In: Performance Management in Retail and the Consumer Goods Industry

Author

Listed:
  • Daniel Kittelberger

    (Horváth & Partners)

  • Lea-Sophie Allramseder

    (Horváth & Partners)

Abstract

The opportunities that digitization offers companies are unmistakable. One can almost speak of a digital gold rush. In fact, in many companies an actionist and uncoordinated image is evident in dealing with the possibilities of digitization: they approach the topic from a wide variety of directions and functions, but the individual efforts remain limited in their impact, as a comprehensive concept is lacking. The result is a digital patchwork carpet. Dealing with the creation of a dedicated digitization strategy can help to remedy this situation and catalyze the targeted exploitation of the potential that arises.

Suggested Citation

  • Daniel Kittelberger & Lea-Sophie Allramseder, 2019. "The Digital Strategy: The Guide to Systematic Digitization of the Company," Springer Books, in: Michael Buttkus & Ralf Eberenz (ed.), Performance Management in Retail and the Consumer Goods Industry, pages 123-136, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-12730-5_8
    DOI: 10.1007/978-3-030-12730-5_8
    as

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