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Democracies of Taste Ruled by the Law of Jante? Rudiments of a Nordic Sociology of Consumption

In: Nordic Consumer Culture

Author

Listed:
  • Henri A. Weijo

    (Aalto University School of Business)

Abstract

This chapter provides a sociological overview of what and how Nordics consume. These “what” and “how” questions are approached through Bourdieu’s sociology of taste. The “what” of Nordic consumption is illuminated through DiMaggio’s dimensions of taste patterns, namely (1) differentiation, (2) hierarchization, (3) universality, and (4) strength of symbolic boundaries. The “how” of Nordic consumption is explained through Nordic cultural tendencies for social conformity and muted displays of distinction. Examples and empirical evidence on taste patterns are presented. The chapter concludes with the introduction of new avenues for sociological analysis into Nordic taste.

Suggested Citation

  • Henri A. Weijo, 2019. "Democracies of Taste Ruled by the Law of Jante? Rudiments of a Nordic Sociology of Consumption," Springer Books, in: Søren Askegaard & Jacob Östberg (ed.), Nordic Consumer Culture, chapter 2, pages 25-47, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-04933-1_2
    DOI: 10.1007/978-3-030-04933-1_2
    as

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