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Directions for Studying User Experience with Augmented Reality in Public

In: Augmented Reality and Virtual Reality

Author

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  • Ana Javornik

    (Newcastle University Business School)

Abstract

This paper discusses the different components of experience with AR applications in public—mainly in commercial contexts, but also relevant for the cultural and touristic contexts. It draws on recent studies and developments of AR marketing and investigates user-, technology- and context-related factors. In particular, it discusses the core experiential momentum—“augmentation”—and its value for the user, as well as the role of social interaction. Most importantly, the framework underlines the lack of studies that investigate the impact of AR on behaviour and behaviour change and calls for further research in that area. Finally, implications for designing AR experience in public are proposed.

Suggested Citation

  • Ana Javornik, 2018. "Directions for Studying User Experience with Augmented Reality in Public," Progress in IS, in: Timothy Jung & M. Claudia tom Dieck (ed.), Augmented Reality and Virtual Reality, pages 199-210, Springer.
    • Handle: RePEc:spr:prochp:978-3-319-64027-3_14
    DOI: 10.1007/978-3-319-64027-3_14
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    Cited by:

    1. Răzvan Gabriel Boboc & Mihai Duguleană & Gheorghe-Daniel Voinea & Cristian-Cezar Postelnicu & Dorin-Mircea Popovici & Marcello Carrozzino, 2019. "Mobile Augmented Reality for Cultural Heritage: Following the Footsteps of Ovid among Different Locations in Europe," Sustainability, MDPI, vol. 11(4), pages 1-20, February.

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