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Augmented Reality Smart Glasses: Definition, Concepts and Impact on Firm Value Creation

In: Augmented Reality and Virtual Reality

Author

Listed:
  • Young K. Ro

    (University of Michigan-Dearborn)

  • Alexander Brem

    (Friedrich-Alexander-Universität Erlangen-Nürnberg)

  • Philipp A. Rauschnabel

    (University of Michigan-Dearborn)

Abstract

In recent decades, the developments of new media have revolutionized individuals’ behaviors tremendously. Mobile devices, in particular, have developed an ‘always and everywhere online’ mentality. But what comes next? Recent developments emphasize the rise of a new technology that is termed ‘Wearable Augmented Reality Devices’, where Augmented Reality Smart Glasses (such as Microsoft HoloLens or Google Glass) represent prominent examples. These technologies offer huge innovation potential for companies and societies, which are discussed in this article. By doing so, this paper provides managers and researchers an applied description of the technology and a discussion of how it differs from existing mobile and augmented reality technologies. Finally, insights are given into how these technologies may increase firm value and further change the behaviors of consumers and adopters.

Suggested Citation

  • Young K. Ro & Alexander Brem & Philipp A. Rauschnabel, 2018. "Augmented Reality Smart Glasses: Definition, Concepts and Impact on Firm Value Creation," Progress in IS, in: Timothy Jung & M. Claudia tom Dieck (ed.), Augmented Reality and Virtual Reality, pages 169-181, Springer.
    • Handle: RePEc:spr:prochp:978-3-319-64027-3_12
    DOI: 10.1007/978-3-319-64027-3_12
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    Citations

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    Cited by:

    1. Klein, Amarolinda & Sørensen, Carsten & Freitas, Angilberto Sabino de & Pedron, Cristiane Drebes & Elaluf-Calderwood, Silvia, 2020. "Understanding controversies in digital platform innovation processes: The Google Glass case," Technological Forecasting and Social Change, Elsevier, vol. 152(C).
    2. Abderahman Rejeb & John G. Keogh & Samuel Fosso Wamba & Horst Treiblmaier, 2021. "The potentials of augmented reality in supply chain management: a state-of-the-art review," Management Review Quarterly, Springer, vol. 71(4), pages 819-856, October.
    3. XinMei Ye & Hira Batool & Shi-Zheng Huang, 2023. "The effect of e-commerce livestreaming services on customer loyalty: a test of the chain mediation model," Journal of Innovation and Entrepreneurship, Springer, vol. 12(1), pages 1-21, December.
    4. Julian Schuir & Frank Teuteberg, 2021. "Understanding augmented reality adoption trade-offs in production environments from the perspective of future employees: A choice-based conjoint study," Information Systems and e-Business Management, Springer, vol. 19(3), pages 1039-1085, September.

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