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Using an Imovative Approach for the Structural Support of Business Idea Generation

In: Progress in Sustainable Mobility Research

Author

Listed:
  • Ali Akyol

    (University of Vechta)

  • Jantje Halberstadt

    (University of Vechta)

Abstract

One of the biggest challenges in lives of citizens in rural areas is the lack of mobility services. Citizens in rural areas are dependent on their own car to drive to work or to reach their daily accomplishments. To enhance the mobility in rural areas, new mobility services and new sustainable business models are needed. In this article we, therefore, introduce a process model that supports a structured generation of business ideas by integrating imitational and innovational aspects into a so-called imovational approach. We applied this model to the context of project NEMo and show how to derive new and sustainable ideas for mobility services.

Suggested Citation

  • Ali Akyol & Jantje Halberstadt, 2021. "Using an Imovative Approach for the Structural Support of Business Idea Generation," Progress in IS, in: Jorge Marx Gómez & Jantje Halberstadt & Anna Henkel & Frank Köster & Jürgen Sauer & Jürgen Taeger & (ed.), Progress in Sustainable Mobility Research, pages 81-102, Springer.
    • Handle: RePEc:spr:prochp:978-3-030-70841-2_5
    DOI: 10.1007/978-3-030-70841-2_5
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