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A Study to Assess the Impact of Demographic Factors on Narcissist, Hedonistic, and Sadistic Personality Disorder on Youth Watching Cosmetics Advertisements

In: Research on Islamic Business Concepts

Author

Listed:
  • Syed Kazim

    (Jain University)

  • K. P. Jaheer Mukthar

    (Kristu Jayanti College Autonomous)

  • Antonio Huaman-Osorio

    (Universidad Nacional Santiago Antunez de Mayolo)

  • Cilenny Cayotopa-Ylatoma

    (Universidad Señor de Sipán)

  • Sandra Mory-Guarnizo

    (Universidad Señor de Sipán)

Abstract

Advertisements wield considerable influence as a potent medium, effectively guiding people’s purchasing choices. Their impact extends beyond mere product promotion, extending into the realm of individual perceptions, cognitions, and self-concepts. Moreover, these advertisements contribute to shaping societal mores and values. Although cosmetic products are deemed discretionary rather than essential, manufacturers and advertisers employ diverse approaches to entice the public into acquiring their offerings. Such approaches yield both constructive and adverse consequences, influencing individuals’ perceptions, attitudes, conduct, and overall character. This study endeavors to explore the correlation between age, income, the inclination to purchase cosmetics, and the presence of personality disorders, including Narcissism, Hedonistic, and Sadism.

Suggested Citation

  • Syed Kazim & K. P. Jaheer Mukthar & Antonio Huaman-Osorio & Cilenny Cayotopa-Ylatoma & Sandra Mory-Guarnizo, 2023. "A Study to Assess the Impact of Demographic Factors on Narcissist, Hedonistic, and Sadistic Personality Disorder on Youth Watching Cosmetics Advertisements," Springer Proceedings in Business and Economics, in: Veland Ramadani & Baker Alserhan & Léo-Paul Dana & Jusuf Zeqiri & Hasan Terzi & Mehmet Bayirli (ed.), Research on Islamic Business Concepts, chapter 0, pages 315-324, Springer.
    • Handle: RePEc:spr:prbchp:978-981-99-5118-5_19
    DOI: 10.1007/978-981-99-5118-5_19
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