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Modelling Consumer’s Mobile Wallet App Adoption and Its Continuous Usage: The Case of India

In: Digital Economy Post COVID-19 Era

Author

Listed:
  • Swati Sharma

    (Jaypee Institute of Information Technology)

  • Anshul Malik

    (Jaypee Institute of Information Technology)

  • A. F. M. Jalal Ahamed

    (University of Skövde)

Abstract

Mobile usage and internet consumption have marked tremendous growth in the last decade. The adoption of mobile technology has gained the attention of researchers, and few studies have been carried out to understand the factors of mobile technology adoption. This study aims to understand the factors affecting mobile wallet app adoption among Indian consumers. The study explores the factors that impact wallet app adoption and the mediating role of satisfaction between wallet app adoption and its continuous usage. A conceptual model was developed based on the unified theory of acceptance and use of technology (UTAUT) framework and tested on 424 responses collected from India’s Delhi NCR capital region. The original UTAUT framework has been extended by adding factors: enjoyment, aesthetics, incentives, and trust. The hypothesized relationships were analysed by using the structural equation modelling (SEM) method. Geographical limitations, the younger population as a prominent respondent in the study, and longitudinal study were reported as a few of the limitations of the study. The findings of the study would help the mobile wallet app developers and providers by providing valuable insights which in turn can be implemented by them to frame their strategies for increased adoption of the wallet apps.

Suggested Citation

  • Swati Sharma & Anshul Malik & A. F. M. Jalal Ahamed, 2023. "Modelling Consumer’s Mobile Wallet App Adoption and Its Continuous Usage: The Case of India," Springer Proceedings in Business and Economics, in: Prashant Mishra & Ashu Sharma & Sayantan Khanra & Sumit K. Kundu & Sushanta Kumar Mishra (ed.), Digital Economy Post COVID-19 Era, chapter 0, pages 213-232, Springer.
    • Handle: RePEc:spr:prbchp:978-981-99-0197-5_13
    DOI: 10.1007/978-981-99-0197-5_13
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