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Business Environment Analysis of McDonald’s Marketing Strategy

Author

Listed:
  • Nitin Upadhye

    (Manipal Academy of Higher Education)

  • Durgesh Sharma

    (IBIDI)

  • Warsame Mohamed Ibrahim Yacin

    (BBA Student, Middlesex University)

  • Vipul Mathur

    (Indian Oil Corporation)

Abstract

The paper delves into the intricacies of McDonald’s Corporation, a global fast-food giant, examining its marketing strategy within the broader context of its business environment. With its global presence in over 100 countries, McDonald’s has established itself as an emblem of convenience and consistency in the food service industry. This study scrutinizes McDonald’s competitive landscape, evaluates market conditions, and assesses strategic approaches to illuminate the company’s strengths and weaknesses for further enhancement. Through meticulous analysis, it becomes evident that McDonald’s has adeptly adapted to evolving consumer preferences while maintaining its market leadership position. With a strategic focus on internationalization and growth, McDonald’s continues to innovate and thrive in a fiercely competitive market.

Suggested Citation

  • Nitin Upadhye & Durgesh Sharma & Warsame Mohamed Ibrahim Yacin & Vipul Mathur, 2025. "Business Environment Analysis of McDonald’s Marketing Strategy," Springer Proceedings in Business and Economics,, Springer.
    • Handle: RePEc:spr:prbchp:978-981-97-7030-4_7
    DOI: 10.1007/978-981-97-7030-4_7
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