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Impact of Augmented Reality Trail on Eyewear Purchase Intentions

Author

Listed:
  • Suchita Jha

    (Symbiosis International University)

  • Manisha Paliwal

    (Sri Balaji University)

  • Kavita Ingale

    (MIT World Peace University)

  • Krishna Kumar Singh

    (Symbiosis International University)

Abstract

Digital facilities are rapidly changing the user experience towards online product purchases. Technology is overall coming as an experience enhancer and value creator. In recent times, the eyewear industry has grown due to the increased number of people wearing prescribed glasses and fashion consciousness. Due to growing consciousness towards looks, people are keeping eyewear as a fashion accessory. In eyewear retail, augmented reality is mainly used in trial room services. It makes purchasing easy, saves time, and allows customers to try as many products as possible. As millennials have been exploring digital tools and this generation is also conscious of looks and makes substantial expenses towards this category, the present study will try to see how augmented reality-infused trails impact purchase intention.

Suggested Citation

  • Suchita Jha & Manisha Paliwal & Kavita Ingale & Krishna Kumar Singh, 2025. "Impact of Augmented Reality Trail on Eyewear Purchase Intentions," Springer Proceedings in Business and Economics,, Springer.
    • Handle: RePEc:spr:prbchp:978-981-97-7030-4_10
    DOI: 10.1007/978-981-97-7030-4_10
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