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Traditional Handicrafts Under the Impact of the Digital Transformation

Author

Listed:
  • Hoa Phan Van

    (University of Economics, Hue University)

  • Anh Ngoc Quynh

    (University of Economics, Hue University)

  • Nhi Phan Nhieu Thuc

    (University of Economics, Hue University)

Abstract

Currently, traditional handicraft industries are confronted with numerous challenges, including obsolete designs, antiquated production processes, ineffective advertising and marketing strategies, as well as a lack of competitive analysis and a disregard for consumer preferences. These factors have contributed to a shrinking market and increasing difficulties in product consumption. Based on relevant literature, we conducted an analytical study estimating the impact of digital transformation on customer satisfaction with online purchases of local traditional handicraft products. The objective of this research is to encourage the adoption of digital transformation to enhance product consumption and promote the development of traditional handicraft industries in the near future. The research employs descriptive statistical methods, Exploratory Factor Analysis (EFA), and regression analysis, utilizing secondary data from 2018 to 2023. A survey was conducted involving 103 production facilities and 150 online consumers of traditional handicraft products. The findings indicate that digital transformation has significantly bolstered the traditional handicraft industries in Quang Binh, fostering job creation and enhancing income levels. To further augment the application of digital transformation, it is imperative to implement comprehensive solutions, such as integrating digital technologies, digitizing products, providing financial support, and progressively developing traditional crafts to meet the demands of production, export, and domestic consumption in the current digital era.

Suggested Citation

  • Hoa Phan Van & Anh Ngoc Quynh & Nhi Phan Nhieu Thuc, 2025. "Traditional Handicrafts Under the Impact of the Digital Transformation," Springer Proceedings in Business and Economics,, Springer.
    • Handle: RePEc:spr:prbchp:978-981-96-4116-1_81
    DOI: 10.1007/978-981-96-4116-1_81
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