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Economic Opportunities and Entrepreneurial Challenges in Elderly Care Research

Author

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  • Pavel Mutter

    (Varna Free University “Chernorizets Hrabar”)

Abstract

In an era of economic uncertainty, healthcare research efficiency and innovation are crucial for sustainable growth. This paper examines how nursing home infrastructure can be leveraged to enhance research outcomes while creating economic value. Using influenza management and medication adherence as primary case studies, we analyze how the controlled environment of nursing homes can simultaneously improve research reliability and create entrepreneurial opportunities. The study demonstrates that while influenza remains a significant health challenge, particularly during winter seasons, the nursing home setting offers unique advantages for both medical research and business innovation. Prevention through vaccination and medication adherence programs presents opportunities for healthcare entrepreneurs while addressing critical medical needs. The nursing population allows for close supervision, ensuring research accuracy while enabling operational efficiencies that benefit both healthcare outcomes and economic sustainability.

Suggested Citation

  • Pavel Mutter, 2025. "Economic Opportunities and Entrepreneurial Challenges in Elderly Care Research," Springer Proceedings in Business and Economics,, Springer.
    • Handle: RePEc:spr:prbchp:978-981-96-4116-1_54
    DOI: 10.1007/978-981-96-4116-1_54
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