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Role of Social Media Followers Ties on Students’ Entrepreneurship Intentions

Author

Listed:
  • Md. Alamgir Mollah

    (University of Barisal)

  • Mohammad Bin Amin

    (University of Debrecen)

  • Hasina Imam

    (University of Debrecen)

  • József Popp

    (University of Debrecen
    University of Johannesburg)

  • Judit Oláh

    (University of Debrecen
    John Von Neumann University
    Czech University of Life Sciences Prague)

Abstract

The objectives of this paper are to enhance the corpus of research on online entrepreneurial intentions among university students in Bangladesh. This study focused on social capital theory and theory of panned behavior (TPB) to indicate social media followers’ ties and trust in online boosting as constructs that influence online entrepreneurship intentions with mediation of attitude toward behavior, subjective norms, and perceived ease. We conducted an online-based survey among students from various universities, which resulted in a sample size of 382 respondents, and we utilized SPSS and AMOS for the structural equitation modeling analysis. The results showed that trust in social media followers positively influences online boosting, subjective norms, and perceived ease of use. All hypothesized mediation constructs, except for attitude toward behavior, mediate between the trust of social media followers and the intentions of entrepreneurship in online businesses. This research has demonstrated that social media popularity and online boosting trust significantly influence the decision to pursue online-based entrepreneurship. This study indicates the crucial role of the theory of social capital and the TPB, highlighting the pivotal roles that online activity of followers and social media boosting trust play in the entrepreneurship process. This research highlights the understanding and implications of how the number of social media followers’ ties and trust in social boosting influence the entrepreneurship intentions of online businesses.

Suggested Citation

  • Md. Alamgir Mollah & Mohammad Bin Amin & Hasina Imam & József Popp & Judit Oláh, 2025. "Role of Social Media Followers Ties on Students’ Entrepreneurship Intentions," Springer Proceedings in Business and Economics,, Springer.
    • Handle: RePEc:spr:prbchp:978-981-96-4116-1_44
    DOI: 10.1007/978-981-96-4116-1_44
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