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Entrepreneurship and Technology Acceptance in the Growth of Public EV Charging Station Applications: A Framework Using Information System Success Models

Author

Listed:
  • Natpimon Naovakoon

    (KMITL Business School)

  • Wornchanok Chaiyasoonthorn

    (KMITL Business School)

  • Singha Chaveesuk

    (KMITL Business School)

Abstract

This study investigates the key determinants influencing the adoption of electric vehicle (EV) charging station applications in central Thailand, incorporating user views through technological acceptance models. A quantitative approach was employed, polling 206 electric car users throughout the four provinces with the largest number of public EV charging stations (38%): Bangkok, Nonthaburi, Samut Prakan, and Pathum Thani. This study combines the Unified Theory of Acceptance and Use of Technology (UTAUT2) with the Information Systems Success Model to assess the impact of Perceived Usefulness (PU), Perceived Ease of Use (PEOU), Effort Expectancy (EE), and Facilitating Conditions (FC) on the quality of information, systems, and services in electric vehicle (EV) charging applications. The results indicate that the user demographic is primarily female (58.3%), with a significant portion aged 28–37 years (49.5%). Furthermore, 89.8% of participants possess a bachelor’s degree or higher. Usage of public charging stations is moderate, with 64.4% of users charging 1–2 times per week, which is lower than frequencies observed in comparable studies conducted in Europe. The findings indicate that EE and PU are the primary determinants of adoption, with EE being essential for system quality and PU exerting a positive effect on all quality dimensions. Facilitating conditions significantly influence information quality, with service quality identified as the most robust predictor of overall satisfaction. The research underscores ongoing fragmentation within electric vehicle applications, especially in developing markets. These insights offer critical guidance for developers, policymakers, and other stakeholders, highlighting the necessity of user-centered design, integrated solutions, and high-quality services to promote EV adoption and facilitate Thailand's transition to sustainable transportation. As supplementary information for product development aimed at entrepreneurs in the domain of application development for public electric vehicle charging stations in Thailand.

Suggested Citation

  • Natpimon Naovakoon & Wornchanok Chaiyasoonthorn & Singha Chaveesuk, 2025. "Entrepreneurship and Technology Acceptance in the Growth of Public EV Charging Station Applications: A Framework Using Information System Success Models," Springer Proceedings in Business and Economics,, Springer.
    • Handle: RePEc:spr:prbchp:978-981-96-4116-1_100
    DOI: 10.1007/978-981-96-4116-1_100
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