IDEAS home Printed from https://ideas.repec.org/h/spr/prbchp/978-981-96-2548-2_18.html
   My bibliography  Save this book chapter

Harnessing IoT Data for Real-Time Marketing Insights and Consumer Engagement

In: Leveraging Emerging Technologies and Analytics for Empowering Humanity, Vol. 1

Author

Listed:
  • Shanul Gawshinde

    (Symbiosis International University)

  • Ajay Khurana

    (University School of Business, Chandigarh University)

  • Harsimran Kaur

    (Amity University)

  • Sukhpreet Kaur

    (PMLSD Business School)

Abstract

This paper explores the transformative potential of Internet of Things (IoT) records in improving actual-time advertising insights and client engagement. As agencies an increasing number of undertake IoT technology, the ability to acquire and analyze enormous quantities of consumer records in real-time presents unprecedented opportunities for personalized advertising and marketing techniques. The paper discusses the key advantages of leveraging IoT records, inclusive of stepped forward patron reports, better choice-making talents, and accelerated operational efficiency. There are two research questions: How does the integration of Internet of Things (IoT) data into marketing strategies influence consumer engagement and brand loyalty in various industries? and What are the key challenges and best practices for businesses in leveraging IoT data to derive actionable marketing insights while ensuring data privacy and security? Is answered in this paper. It outlines a framework for corporations to successfully harness IoT information, emphasizing the significance of facts safety and privateness issues. Additionally, the paper affords case studies of businesses which have efficiently integrated IoT solutions into their advertising strategies, demonstrating the tangible influences on purchaser engagement and logo loyalty. Ultimately, this study underscores the necessity for groups to embody IoT technology to stay competitive in a hastily evolving virtual panorama.

Suggested Citation

  • Shanul Gawshinde & Ajay Khurana & Harsimran Kaur & Sukhpreet Kaur, 2025. "Harnessing IoT Data for Real-Time Marketing Insights and Consumer Engagement," Springer Proceedings in Business and Economics, in: D P Goyal & Suprateek Sarker & Somnath Mukhopadhyay & Basav Roychoudhury & Parijat Upadhyay & Pradee (ed.), Leveraging Emerging Technologies and Analytics for Empowering Humanity, Vol. 1, chapter 18, pages 355-371, Springer.
    • Handle: RePEc:spr:prbchp:978-981-96-2548-2_18
    DOI: 10.1007/978-981-96-2548-2_18
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prbchp:978-981-96-2548-2_18. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.