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Adoption of Electric Public Transportation in Emerging Megacities: A TAM–TCV Approach for Sustainable Management

Author

Listed:
  • Ngoc-Hong Duong

    (University of Economics Ho Chi Minh City (UEH), School of International Business and Marketing)

  • Nghi Phuong Nguyen

    (University of Economics Ho Chi Minh City (UEH), School of International Business and Marketing)

  • Nguyen Hoang Vinh Do

    (University of Economics Ho Chi Minh City (UEH), School of International Business and Marketing)

  • Thanh Chi Mai

    (University of Economics Ho Chi Minh City (UEH), School of International Business and Marketing)

  • Ngoc Hoang Bao Dang

    (University of Economics Ho Chi Minh City (UEH), School of International Business and Marketing)

  • Thi Van Anh Hoang

    (University of Economics Ho Chi Minh City (UEH), School of International Business and Marketing)

Abstract

This study explores why Gen Z in emerging megacities like Ho Chi Minh City adopts electric public transport (EPT). By combining the Technology Acceptance Model (TAM) and Theory of Consumption Values (TCV), we analyze how internal factors (knowledge, perceived usefulness, perceived ease of use) and external factors (social influence, price value, enabling conditions) shape attitudes. Surveying 415 respondents, we found that knowledge boosts usefulness and ease of use, fostering positive attitudes. Crucially, social influence, price value, and enabling conditions strongly drive the final intention to use, offering key insights for policymakers.

Suggested Citation

  • Ngoc-Hong Duong & Nghi Phuong Nguyen & Nguyen Hoang Vinh Do & Thanh Chi Mai & Ngoc Hoang Bao Dang & Thi Van Anh Hoang, 2026. "Adoption of Electric Public Transportation in Emerging Megacities: A TAM–TCV Approach for Sustainable Management," Springer Proceedings in Business and Economics,, Springer.
    • Handle: RePEc:spr:prbchp:978-981-95-9113-8_15
    DOI: 10.1007/978-981-95-9113-8_15
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