IDEAS home Printed from https://ideas.repec.org/h/spr/prbchp/978-981-95-6415-6_75.html

Internal and External Factors Influencing Green Product Purchase Intention

In: Entrepreneurship and Human-Centric Business Strategies for Social and Economic Resilience

Author

Listed:
  • Diena Dwidienawati

    (Bina Nusantara University, Business Management, BINUS Business School)

  • Rizky Fathur Rachman

    (Bina Nusantara University, Business Management, BINUS Business School)

  • Wicent Richardo Laurens

    (Bina Nusantara University, Business Management, BINUS Business School)

  • Muhamad Faisal

    (Institut Teknologi Sains Bandung)

Abstract

This study investigates the factors influencing Green Purchase Intention among Generation Z in Indonesia. Specifically, it examines the impact of Emotion, Altruistic Motivation, and Green Labeling on this intention. Addressing a gap in the literature, this research explores the relationships between these variables, which have limited empirical validation, particularly in the Indonesian context. The novelty of this study lies in its focus on Generation Z in Indonesia and the combined analysis of Emotion, Altruistic Motivation, and Green Labeling. Through a quantitative approach involving over 400 respondents, the study analyzes the collected data using SmartPLS software. The findings reveal that all three variables significantly enhance Green Purchase Intention. Moreover, Altruistic Motivation and Green Labeling positively impact Emotion, thereby reinforcing Green Purchase Intention. This research provides new insights into green marketing literature in Indonesia and suggests that companies design effective campaigns highlighting social and environmental benefits and employ clear and credible Green Labeling to appeal to Generation Z.

Suggested Citation

  • Diena Dwidienawati & Rizky Fathur Rachman & Wicent Richardo Laurens & Muhamad Faisal, 2026. "Internal and External Factors Influencing Green Product Purchase Intention," Springer Proceedings in Business and Economics, in: Singha Chaveesuk & Seungwoo Shin & Sebastian Kot & Bilal Khalid (ed.), Entrepreneurship and Human-Centric Business Strategies for Social and Economic Resilience, pages 1219-1232, Springer.
    • Handle: RePEc:spr:prbchp:978-981-95-6415-6_75
    DOI: 10.1007/978-981-95-6415-6_75
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prbchp:978-981-95-6415-6_75. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.