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Strategic Pathways in Malaysia’s Fintech Sector: Navigating Efficiency and Regulation

In: Entrepreneurship and Human-Centric Business Strategies for Social and Economic Resilience

Author

Listed:
  • Raja Suzana Raja Kasim

    (Universiti Malaysia Kelantan, Faculty of Entrepreneurship and Business)

  • Wan Nor Munirah Ariffin

    (Universiti Tun Hussein Onn Malaysia, Faculty of Applied Sciences and Technology)

Abstract

This study examines the relationship between efficiency and the regulatory framework in Malaysian Fintech companies. It identifies three key themes from six semi-structured interviews across sectors such as payments, e-wallets, proptech, and e-lending. Analysis with ATLAS.ti shows that operational efficiency—aimed at boosting competitiveness, reducing costs, and fostering innovation—must still comply with regulations to ensure sustainability. Evidence suggests that Shariah-compliant practices can also introduce innovative approaches to operational management. Increased digital literacy, supported by government incentives, further boosts Fintech development. The study highlights that sustainability values are driven by the combined forces of efficiency and regulation, forming the core conceptual framework. This research enhances understanding of how digital transformation interacts with efficiency and regulation in Malaysia's Fintech sector. The insights offered may guide industry practices and stakeholder strategies. Finally, it encourages future research to apply grounded theory across various Fintech sectors and to explore consumer-centred organisations that address digital trust and adoption barriers.

Suggested Citation

  • Raja Suzana Raja Kasim & Wan Nor Munirah Ariffin, 2026. "Strategic Pathways in Malaysia’s Fintech Sector: Navigating Efficiency and Regulation," Springer Proceedings in Business and Economics, in: Singha Chaveesuk & Seungwoo Shin & Sebastian Kot & Bilal Khalid (ed.), Entrepreneurship and Human-Centric Business Strategies for Social and Economic Resilience, pages 433-449, Springer.
    • Handle: RePEc:spr:prbchp:978-981-95-6415-6_28
    DOI: 10.1007/978-981-95-6415-6_28
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