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Analyzing Market Entry Strategies for Autonomous Vehicle Startups: Challenges and Opportunities

In: Entrepreneurship and Human-Centric Business Strategies for Social and Economic Resilience

Author

Listed:
  • Negar Sohaee

    (Yorkville University)

  • Sara Sohaee Urbina

    (Portland State University)

  • Radu Cureteanu

    (Yorkville University)

  • Navidreza Ahadi

    (University of Derby)

  • Pouria Liravi

    (University of Derby)

Abstract

This study analyzes the market challenges and opportunities in the autonomous vehicle (AV) industry, with a focus on firms operating at automation levels 3–5. The research conducts qualitative content analysis of market reports alongside case studies and industry publications, and regulatory frameworks to evaluate regional market dynamics across North America, Europe, and Asia for early-stage and growth-stage and IPO-ready firms (Initial Public Offering). The research evaluates successful companies (Waymo, Zoox, Aurora, Nuro) and failed ventures (Argo AI, Embark Trucks) through Porter’s Five Forces model to determine successful practices and typical mistakes. The AV market is divided into two segments based on use case, between passenger and logistics services, and deployment context between urban and rural areas. The research examines stakeholder perspectives from entrepreneurs, investors, policymakers, and consumers to understand their views on technology adoption and public trust. The research will explore external market factors (demand, infrastructure, policy, incentives) and internal company influences (business models, innovation, capital, leadership, partnerships) to provide practical guidance for market entry into this developing sector.

Suggested Citation

  • Negar Sohaee & Sara Sohaee Urbina & Radu Cureteanu & Navidreza Ahadi & Pouria Liravi, 2026. "Analyzing Market Entry Strategies for Autonomous Vehicle Startups: Challenges and Opportunities," Springer Proceedings in Business and Economics, in: Singha Chaveesuk & Seungwoo Shin & Sebastian Kot & Bilal Khalid (ed.), Entrepreneurship and Human-Centric Business Strategies for Social and Economic Resilience, pages 2315-2332, Springer.
    • Handle: RePEc:spr:prbchp:978-981-95-6415-6_144
    DOI: 10.1007/978-981-95-6415-6_144
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