IDEAS home Printed from https://ideas.repec.org/h/spr/prbchp/978-981-95-6415-6_125.html

Developing a Conceptual Framework UTAUT-TTF-TOE Model to Examine AI’s Influence on HR Performance in Higher Education

In: Entrepreneurship and Human-Centric Business Strategies for Social and Economic Resilience

Author

Listed:
  • Luomou

    (King Mongkut’s Institute of Technology Ladkrabang, KMITL Business School)

  • Singha Chaveesuk

    (King Mongkut’s Institute of Technology Ladkrabang, KMITL Business School)

  • Wornchanok Chaiyasoonthorn

    (King Mongkut’s Institute of Technology Ladkrabang, KMITL Business School)

  • Nayika Kamales

    (King Mongkut’s Institute of Technology Ladkrabang, KMITL Business School)

Abstract

The swift advancement of artificial intelligence (AI) is exerting a profound influence on the operational paradigm of higher education, yet the degree of its implementation exhibits substantial disparities among institutions. Presently, there is a dearth of systematic research on the moderating mechanisms of AI adoption intensity on organizational performance. This research integrates the Unified Theory of Acceptance and Use of Technology (UTAUT), task-technology fit (TTF), and the technology-organization-environment (TOE) framework to formulate a comprehensive model for exploring the mechanisms through which AI impacts human resource performance in universities. The research centers on analyzing how technological, organizational, and environmental factors interact to affect AI adoption, specifically investigating the moderating function of adoption intensity in this relationship. This research endeavors to uncover the specific pathways and boundary conditions for AI to improve university management efficiency.

Suggested Citation

  • Luomou & Singha Chaveesuk & Wornchanok Chaiyasoonthorn & Nayika Kamales, 2026. "Developing a Conceptual Framework UTAUT-TTF-TOE Model to Examine AI’s Influence on HR Performance in Higher Education," Springer Proceedings in Business and Economics, in: Singha Chaveesuk & Seungwoo Shin & Sebastian Kot & Bilal Khalid (ed.), Entrepreneurship and Human-Centric Business Strategies for Social and Economic Resilience, pages 2003-2020, Springer.
    • Handle: RePEc:spr:prbchp:978-981-95-6415-6_125
    DOI: 10.1007/978-981-95-6415-6_125
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prbchp:978-981-95-6415-6_125. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.