IDEAS home Printed from https://ideas.repec.org/h/spr/prbchp/978-981-95-4017-4_6.html

The Impact of Eco-friendly Campus Initiatives on Stakeholders’ Attitude and Behaviour for Advancing SDGs

In: Proceedings of the 8th International Conference on Corporate Social Responsibility and Sustainable Development

Author

Listed:
  • Ansuman Jena

    (Centurion University of Technology and Management, School of Management)

  • Mohammed Imad

    (Centurion University of Technology and Management, Department of Computer Science and Engineering, School of Engineering & Technology)

  • Swetalina Mishra

    (Centurion University of Technology and Management, School of Management)

  • Pradyumna Kumar Dash

    (Dhenkanal Autonomous College, Department of Professional Studies)

Abstract

Educational institutions significantly contribute to shaping student attitudes and behaviour. Recently in India, many educational institutions have adopted various eco-friendly initiatives. This paper explores the interplay between self-concept and eco-friendly campus initiatives, emphasizing the role of stakeholder awareness of the United Nations Sustainable Development Goals (SDGs) and the resulting behavioural shifts toward sustainability. Despite the adoption of sustainable practices as part of academic curricula in higher education institutions, policies and practical implementation is sparse. Studies have documented sustainable practices in different types of organizations, falling short of focusing on its impact on stakeholders. A quantitative survey was used to collect responses electronically using a reliable and validated questionnaire. Convenience sampling technique was adopted for this study. The findings indicated a high level of stakeholder awareness about SDGs as well as a positive behavioural change with regard to sustainability due to the policies and initiatives implemented at the university. This study advances the application of Ajzen’s Theory of Planned Behavior (TPB) and Mezirow’s Transformative Learning Theory (TLT) and provides a robust framework for understanding the impact of eco-friendly campus initiatives on enhancing the self-concept, awareness, perception, attitude, motivation and behaviour of the stakeholders’ in advancing SDGs. This study provides novel contribution to sustainability research in HEIs, particularly in the Indian context corroborating the National Education Policy 2020 for integrating sustainability in academic and operational practices.

Suggested Citation

  • Ansuman Jena & Mohammed Imad & Swetalina Mishra & Pradyumna Kumar Dash, 2026. "The Impact of Eco-friendly Campus Initiatives on Stakeholders’ Attitude and Behaviour for Advancing SDGs," Springer Proceedings in Business and Economics, in: Anu Gupta & Ajay Kumar Bansal & Nguyen Tan Huynh & Siti Rochmah Ika (ed.), Proceedings of the 8th International Conference on Corporate Social Responsibility and Sustainable Development, pages 65-89, Springer.
    • Handle: RePEc:spr:prbchp:978-981-95-4017-4_6
    DOI: 10.1007/978-981-95-4017-4_6
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prbchp:978-981-95-4017-4_6. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.