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Blockchain-Enabled Traceability for Circular Economy: Enhancing Transparency and Consumer Trust in Sustainable E-Commerce Products

In: Proceedings of the 8th International Conference on Corporate Social Responsibility and Sustainable Development

Author

Listed:
  • Bui Thanh Khoa

    (Industrial University of Ho Chi Minh City, Faculty of Commerce and Tourism)

  • Van Thanh-Truong Nguyen

    (Industrial University of Ho Chi Minh City, Faculty of Business Administration)

Abstract

This paper examined the integration of traceability technologies in e-commerce and their impact on transparency and customer confidence in sustainable goods. Consumer trust depended more on the verification of sustainability promises as digital platforms pushed circular economy concepts. The study filled notable holes in the empirical validation of links between traceability technology, transparency, and customer trust in sustainable e-commerce. An online poll of 412 knowledgeable consumers about traceability technology gathered data. The measurement and structural models were examined using SmartPLS. Results verified that although transparency greatly affected customer trust, traceability technology favorably affected both transparency and consumer trust. Transparency was shown to be a partial mediator between traceability technology and customer trust, therefore offering a new understanding of the processes by which digital technologies support sustainable consumption. The results added to the theoretical knowledge of technology-enabled sustainability and provided practical consequences for e-commerce sites following circular economy ideas.

Suggested Citation

  • Bui Thanh Khoa & Van Thanh-Truong Nguyen, 2026. "Blockchain-Enabled Traceability for Circular Economy: Enhancing Transparency and Consumer Trust in Sustainable E-Commerce Products," Springer Proceedings in Business and Economics, in: Anu Gupta & Ajay Kumar Bansal & Nguyen Tan Huynh & Siti Rochmah Ika (ed.), Proceedings of the 8th International Conference on Corporate Social Responsibility and Sustainable Development, pages 521-535, Springer.
    • Handle: RePEc:spr:prbchp:978-981-95-4017-4_33
    DOI: 10.1007/978-981-95-4017-4_33
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