IDEAS home Printed from https://ideas.repec.org/h/spr/prbchp/978-981-95-4017-4_26.html

Students’ Perception About Happy Agriculture: A Case Study

In: Proceedings of the 8th International Conference on Corporate Social Responsibility and Sustainable Development

Author

Listed:
  • Giang Tien Thi Nguyen

    (FPT University, Business Administration Department)

  • Luan Trong Nguyen

    (FPT University, Entrepreneurship Department)

Abstract

This study focuses on identifying the factors contributing to “happy agriculture” and the potential value of this model, a concept that is still relatively new to young people, particularly university students. By combining surveys and in-depth interviews, the research collected opinions from 301 students, with 92% from FPT University and 8% from other institutions. Data analysis using SPSS revealed that “happy agriculture” has been partially integrated into the daily needs and habits of students. Most students agreed that the key elements of happy agriculture are necessary in modern life, with particular emphasis on the role of technology in the development of this model. However, there is still some uncertainty regarding the economic potential of happy agriculture. In contrast, many students believe that the trend of sustainable development is the future of this model. The findings highlight the need for further research to explore and demonstrate the applicability and benefits of happy agriculture.

Suggested Citation

  • Giang Tien Thi Nguyen & Luan Trong Nguyen, 2026. "Students’ Perception About Happy Agriculture: A Case Study," Springer Proceedings in Business and Economics, in: Anu Gupta & Ajay Kumar Bansal & Nguyen Tan Huynh & Siti Rochmah Ika (ed.), Proceedings of the 8th International Conference on Corporate Social Responsibility and Sustainable Development, pages 413-432, Springer.
    • Handle: RePEc:spr:prbchp:978-981-95-4017-4_26
    DOI: 10.1007/978-981-95-4017-4_26
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prbchp:978-981-95-4017-4_26. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.