IDEAS home Printed from https://ideas.repec.org/h/spr/prbchp/978-981-19-4892-3_15.html
   My bibliography  Save this book chapter

Indian Ethos in Business: An Approach to Achieving Sustainability

In: Pandemic, New Normal and Implications on Business

Author

Listed:
  • Arabinda Debnath

    (Bodoland University)

  • Kriti Phukan

    (Bodoland University)

Abstract

Objective: To put forward a sustainable management approach based on seven sources of Indian ethos, namely Ramayana, Mahabharata, Bhagavad Gita, Vedantic Approach, thoughts of Kautilya, Buddha and Gandhiji. Methodology: Being the study relates to ancient epics and classical thoughts, therefore hermeneutic methodology is used under which the selected seven sources of Indian Ethos are studied through four stages, namely Identification, Investigation, Analysis and Interpretation. Findings: It has been identified that the selected seven aspects of Indian ethos is an ample source of ethics through which business organisations can achieve sustainability. Further, it is observed that by implementing those ethos business can avoid the impact of evil and adverse factors and can gain social recognition and goodwill for sustainability. Conclusion: Ways of business sustainability can be adopted from selected seven sources of Indian ethos in different perspectives—Vision, Strategy, Leadership, Discipline, Trust, Equality, Motivation and Team spirit. Further, these perspectives are to be materialised by applying Triumvirate Indian ethical values—Satyam, Shivam and Sundaram in three stages of business operation—input, process and output towards business sustainability.

Suggested Citation

  • Arabinda Debnath & Kriti Phukan, 2022. "Indian Ethos in Business: An Approach to Achieving Sustainability," Springer Proceedings in Business and Economics, in: Arti Chandani & Rajiv Divekar & J. K. Nayak & Komal Chopra (ed.), Pandemic, New Normal and Implications on Business, pages 245-259, Springer.
    • Handle: RePEc:spr:prbchp:978-981-19-4892-3_15
    DOI: 10.1007/978-981-19-4892-3_15
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prbchp:978-981-19-4892-3_15. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.