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A Bibliometric Analysis on eWOM and Consumer Behavior

In: Pandemic, New Normal and Implications on Business

Author

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  • Kavleen Bharej

    (Chandigarh University)

Abstract

This research studies the cited literature on electronic word of mouth (eWOM) in consumer behavior and assesses the gap for future research. The bibliometric review assesses 94 research papers of which 65 were relevant in order to understand the concept of online reviews, its antecedents, the industry and their influences on the buyers. The growth in the literature is analyzed by the search result extraction, using the software VOSviewer to ascertain the bibliometric mapping. The analysis revealed that there has been a significant rise in the documents written on this topic from the past few years. The USA has 24 documents out of 65 of Scopus database consisting of 207 citations; China being one of the highest online buyers has 23 publications to its credit, with India having 7 papers. The connection between online reviews and websites, purchase intention, information source is missing which can be ascertained as the gap in the keywords. This paper is an attempt to consolidate the researches which will contribute in the academic literature and provide an insight to the researchers and marketers who are interested in the industry-wise purchase intention of the consumers getting influenced by eWOM to devise their marketing strategy with respect to eWOM. The study reveals the suggestive plan for research and highlights the gap and the possibility of expanding the eWOM literature.

Suggested Citation

  • Kavleen Bharej, 2022. "A Bibliometric Analysis on eWOM and Consumer Behavior," Springer Proceedings in Business and Economics, in: Arti Chandani & Rajiv Divekar & J. K. Nayak & Komal Chopra (ed.), Pandemic, New Normal and Implications on Business, pages 183-200, Springer.
    • Handle: RePEc:spr:prbchp:978-981-19-4892-3_12
    DOI: 10.1007/978-981-19-4892-3_12
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