IDEAS home Printed from https://ideas.repec.org/h/spr/prbchp/978-981-19-4892-3_10.html
   My bibliography  Save this book chapter

Analysing the Paradigm Shift of Consumer Behaviour Towards E-retail During Pandemic Lockdown

In: Pandemic, New Normal and Implications on Business

Author

Listed:
  • Swaraj S Bharti

    (NIT Jamshedpur)

  • Jogeswar Mahato

    (NIT Jamshedpur)

Abstract

The consumer behaviour plays a vital role in determining the market dynamics of the country, and COVID-19 pandemic accelerated the demand for online shopping of essential products. The research study attempts to answer the cause and nature of transition of online shopping behaviour. Purposive sampling technique is applied with sample size of 300 respondents from the state of Jharkhand and Orissa participated in an online survey. The analysis of the research study administers use of Excel to determine the proportion of responses for each category and SPSS software for frequency analysis of the given set of items. The findings of the study indicated strong inclination towards online shopping of electronic items, grocery, and food delivery among the participants due to lockdown restriction, convenience, and safety as the prime factors. It is observed that the advantages of purchasing goods through E-retail are not fully utilized by individuals of all age categories especially among old-age population segment. The study contributes to the existing body of knowledge towards consumers buying behaviour from E-retail forum from specifically Eastern regions of the country during exigencies. This study will assist the E-retail industries to design their business plan and logistic process according the need of the present situation for such kind of outbreaks in future.

Suggested Citation

  • Swaraj S Bharti & Jogeswar Mahato, 2022. "Analysing the Paradigm Shift of Consumer Behaviour Towards E-retail During Pandemic Lockdown," Springer Proceedings in Business and Economics, in: Arti Chandani & Rajiv Divekar & J. K. Nayak & Komal Chopra (ed.), Pandemic, New Normal and Implications on Business, pages 145-164, Springer.
    • Handle: RePEc:spr:prbchp:978-981-19-4892-3_10
    DOI: 10.1007/978-981-19-4892-3_10
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prbchp:978-981-19-4892-3_10. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.