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A Study of Online Shopping Behaviour by Consumers During COVID-19 Pandemic

In: Future of Work and Business in Covid-19 Era

Author

Listed:
  • Bhuwandeep

    (KIIT School of Management)

  • Arvind Tripathy

    (KIIT School of Management)

Abstract

The pandemic has led to an unprecedented change in the way people shop and the mode of shopping. Our paper examines how the pandemic and quarantine precipitates those changes in shopping on e-commerce platforms and use of digital solutions. The literature already talks about the perceived benefits of online shopping such as awareness of utility, awareness of easy to use, awareness of marketing policy, awareness of price and cost. Thus, we have used our research paper to study the triggers of online shopping during COVID19. We administered self-administered Google surveys and as primary and secondary data source to develop the model of perceived benefits of e-shopping during quarantine. The finding of the paper shows that consumer associates e-shopping with value for money, safety, a mode of relaxing, stress release during the quarantine period. The pandemic has changed the global business paradigm irreversibly. It has slowly transformed all business to make them customer centric and digital ready. This paper underlines the how the business can create better value for the customer by working on the perceived benefits to cater them in an effective way.

Suggested Citation

  • Bhuwandeep & Arvind Tripathy, 2022. "A Study of Online Shopping Behaviour by Consumers During COVID-19 Pandemic," Springer Proceedings in Business and Economics, in: Rabi Narayan Subudhi & Sumita Mishra & Abu Saleh & Dariush Khezrimotlagh (ed.), Future of Work and Business in Covid-19 Era, pages 149-154, Springer.
    • Handle: RePEc:spr:prbchp:978-981-19-0357-1_13
    DOI: 10.1007/978-981-19-0357-1_13
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    Cited by:

    1. Akram, Muhammad Waseem, 2023. "Influence of Social Media on Consumers' Online Purchasing Habits During: The COVID-19 Pandemic in Pakistan," OSF Preprints qwg2d, Center for Open Science.

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