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Analysis of Perception of Customers of Bata India Limited Products

In: Managing in Recovering Markets

Author

Listed:
  • N. P. Singh

    (Management Development Institute)

  • S. K. Sharma

    (Management Development Institute)

  • D. Singh

    (Management Development Institute)

  • S. Kalra

    (Management Development Institute)

Abstract

India is the second largest global producer of footwear after China, accounting for 13 % of global footwear production of 16 billion pairs during 2012–2013 but mainly to meet domestic needs. Bata India is not only one of the leading manufacturers of footwear in India but a household name. This paper presents the analysis of perception of consumers about Bata products, relationship of perception with expenditure per year on Bata products, frequency of buying Bata products, repeat purchases, and recommendation of Bata products to others. In addition research paper presents the analysis of differences in perceptions with respect to various categories of demographics. Perception data was subjected to reliability analysis, exploratory data analysis, factor analysis, dependency analysis, and regression analysis. It is concluded that Bata products are accepted by all segments of the responds with almost same perception and Bata needs to improve collection for ladies.

Suggested Citation

  • N. P. Singh & S. K. Sharma & D. Singh & S. Kalra, 2015. "Analysis of Perception of Customers of Bata India Limited Products," Springer Proceedings in Business and Economics, in: S. Chatterjee & N.P. Singh & D.P. Goyal & Narain Gupta (ed.), Managing in Recovering Markets, edition 127, chapter 0, pages 113-131, Springer.
    • Handle: RePEc:spr:prbchp:978-81-322-1979-8_9
    DOI: 10.1007/978-81-322-1979-8_9
    as

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