IDEAS home Printed from https://ideas.repec.org/h/spr/prbchp/978-3-319-92084-9_8.html
   My bibliography  Save this book chapter

Flow and Consumer Behavior in an Online Supermarket

In: Advances in National Brand and Private Label Marketing

Author

Listed:
  • Doris Morales-Solana

    (Open University of Catalonian (UOC))

  • Irene Esteban-Millat

    (Open University of Catalonian (UOC))

  • Alejandro Alegret Cotas

    (Open University of Catalonian (UOC))

Abstract

As a result of the business opportunities offered by the internet, there has been increased academic and professional interest in understanding the browsing behaviour and online purchasing habits of consumers in order to identify more effective organizational strategies. While it is a fact that the scientific community has made advances in the understanding of this phenomenon, there are still many questions to be answered in the area of mass consumption that require further research. In this sense, the general aim of this research is to extend knowledge of online consumer experiences, specifically mass-consumption flow states in digital environments. This will be the first time that an integrated flow model will be presented in this field.

Suggested Citation

  • Doris Morales-Solana & Irene Esteban-Millat & Alejandro Alegret Cotas, 2018. "Flow and Consumer Behavior in an Online Supermarket," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Alexander Chernev (ed.), Advances in National Brand and Private Label Marketing, pages 65-73, Springer.
    • Handle: RePEc:spr:prbchp:978-3-319-92084-9_8
    DOI: 10.1007/978-3-319-92084-9_8
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prbchp:978-3-319-92084-9_8. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.