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Can Stochastic Availability Predict Private Label Shares? Modelling Approach and Preliminary Results

In: Advances in National Brand and Private Label Marketing

Author

Listed:
  • Yutian Shen

    (University of New South Wales)

  • Jack Cadeaux

    (University of New South Wales)

Abstract

Unless buying on-line, consumers only buy retail products from stores at which they shop. The objective of this paper is to answer the following research question: Can the realized availability of private label products, given their exclusive distribution, combined with consumer shopping patterns across multiple stores, when combined with revealed preferences from brand choices, be used to predict private label shares? By addressing this question, we hope to use a stochastic choice model approach to better understand the relationship between the exclusive distribution of private label brands and their market share by refining the measurement of distribution to account for their purchase occasion-specific availability.

Suggested Citation

  • Yutian Shen & Jack Cadeaux, 2018. "Can Stochastic Availability Predict Private Label Shares? Modelling Approach and Preliminary Results," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Alexander Chernev (ed.), Advances in National Brand and Private Label Marketing, pages 161-167, Springer.
    • Handle: RePEc:spr:prbchp:978-3-319-92084-9_18
    DOI: 10.1007/978-3-319-92084-9_18
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