IDEAS home Printed from https://ideas.repec.org/h/spr/prbchp/978-3-319-92084-9_1.html
   My bibliography  Save this book chapter

Status Consumption: Both an Antecedent and a Moderator of Private Label Brand Proneness

In: Advances in National Brand and Private Label Marketing

Author

Listed:
  • Hanna Gendel-Guterman

    (Ariel University)

  • Shalom Levy

    (Ariel University)

Abstract

Status consumption has received little attention from scholars of private label research, and the results of the few existing studies were inconclusive about its influence on private label brand proneness. The aim of this research is to explore how status consumption is involved in the decision process to buy private label brands. An integrated model was constructed and empirically tested in a survey of 603 consumers. The findings show that although the impact of status consumption on private label proneness is not significant, but rather positive and small, it has a negative influence on quality perception and a positive influence on familiarity. The findings also revealed the interesting moderator function of status consumption on the relation between quality perception and buying proneness.

Suggested Citation

  • Hanna Gendel-Guterman & Shalom Levy, 2018. "Status Consumption: Both an Antecedent and a Moderator of Private Label Brand Proneness," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Alexander Chernev (ed.), Advances in National Brand and Private Label Marketing, pages 3-10, Springer.
    • Handle: RePEc:spr:prbchp:978-3-319-92084-9_1
    DOI: 10.1007/978-3-319-92084-9_1
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prbchp:978-3-319-92084-9_1. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.