Semiotics and the Entrepreneurial Creation’s Myths

In the context of the mutations occurring due to the development of a new transdisciplinary knowledge paradigm, sciences are increasingly concerned by the integration of rational approaches (knowing things) with the relational ones (knowing and understanding the world). In other words, sciences understood that the two perspectives are essentially complementary and not at all opposed.Such a dialog, between the entrepreneurial science and the creation’s myths, based on the rational–relational perspective of transdisciplinary knowledge, may constitute an important challenge for the academia, business in general and entrepreneurs in particular. For entrepreneurs, the exercise of escaping from the routine of the actions performed in a monodisciplinary framework, in order to reorient toward a pluri-disciplinary and multidisciplinary framework, jettisoned by the limitations of excessive specialization, can represent the chance of developing a new entrepreneurship style, marked both by rational and relational thought.The main purpose of the present paper is to argue based on the thesis that the condition of animation of the entrepreneurial creation (defined as the human need to transpose a business vision into a new built reality), obeys the universal laws of the creation of cosmos, under certain methodological dimensions, that gravitate around the notion of “entrepreneurial knowledge”.