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Mass Customization Practices of Malaysian SMEs Apparel Sector: An Exploratory Survey

In: Customization 4.0

Author

Listed:
  • Rohana Zur

    (Universiti Teknologi MARA)

  • Syaimak Abdul Syukor

    (Universiti Kebangsaan Malaysia)

Abstract

Mass customization (MC) is one of the business methods, which combines the flexibility and custom-made products, associated with mass production. Recently, this business strategy has received vast attention from industries and the academic world, but the approach is still inadequate in Malaysia especially the SMEs apparel sector. The aim of this study is to examine the MC practices in Malaysia’s SMEs apparel sector besides to carry out the fundamental overview concerning the factors of MC implementation, in collaboration with the Malaysia SMEs apparel sector. The method used was survey (open-ended questionnaire) and involved participation from 343 SMEs. The preliminary analysis demonstrates that the Malaysia SMEs apparel are motivated and have intention to implement MC approach, but the overall competency of MC approach is still missing. However, the overall finding shows that the knowledge of MC significantly predicted the readiness factors p

Suggested Citation

  • Rohana Zur & Syaimak Abdul Syukor, 2018. "Mass Customization Practices of Malaysian SMEs Apparel Sector: An Exploratory Survey," Springer Proceedings in Business and Economics, in: Stephan Hankammer & Kjeld Nielsen & Frank T. Piller & Günther Schuh & Ning Wang (ed.), Customization 4.0, pages 657-669, Springer.
    • Handle: RePEc:spr:prbchp:978-3-319-77556-2_42
    DOI: 10.1007/978-3-319-77556-2_42
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