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myShopNET: Personalized Consumer Goods e-Commerce Platform

In: Customization 4.0

Author

Listed:
  • Rafael Hernández Stark

    (AluGroup S.L.)

  • Pascual Martínez Ibáñez

    (DESINOPE S.L.)

  • Enrique Montiel Parreño

    (DESINOPE S.L.)

Abstract

myShopNET is an EU COSME research project whose focus is on personalizable, design-driven, consumer goods. These products have unique requirements, due to its nature: for example, there is no physical sample before the good has been manufactured, and it is not manufactured before the customer co-design it, so there is not possible to see it or to try it before it has been purchased, requiring specific solutions to overcome these kind of problems, like fitting and sizing tools, pre-visualization tools, or co-design tools. myShopNET main result will be a market-ready software platform that allows a user to create in less than 24 h a complete e-commerce solution specifically addressing the needs and requirements of the commercialization of customizable design-driven consumer goods, comprising specific modules for three types of products (footwear, shirts, and high-end fashion) and being easily expandable to new ones.

Suggested Citation

  • Rafael Hernández Stark & Pascual Martínez Ibáñez & Enrique Montiel Parreño, 2018. "myShopNET: Personalized Consumer Goods e-Commerce Platform," Springer Proceedings in Business and Economics, in: Stephan Hankammer & Kjeld Nielsen & Frank T. Piller & Günther Schuh & Ning Wang (ed.), Customization 4.0, pages 645-655, Springer.
    • Handle: RePEc:spr:prbchp:978-3-319-77556-2_41
    DOI: 10.1007/978-3-319-77556-2_41
    as

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