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Validation of Metrics for Mass Customization: A Pre-study of Validation Methods

In: Customization 4.0

Author

Listed:
  • Kjeld Nielsen

    (Aalborg University)

  • Thomas Ditlev Brunoe

    (Aalborg University)

  • Simeon Dechev Simeonov

    (Aalborg University)

Abstract

Over the last two decades, literature presents mass customization metrics; recent research presents these in relation to another recent research: the framework of three fundamental capabilities in mass customization. The metrics presented are all considered useful in company applications like ERP systems. A firm validation of each metrics is not confirmed in the literature. This research aims to address the lack of method for validation: firstly, by identifying a commonly accepted method or procedure to follow to validate a metric (case study was identified as such commonly accepted method) and, secondly, by performing a simple analysis following the method proposed to assess the potential (an analysis of repurchase rate metric was performed on a small case dataset, and it clarified the potential in the procedure for validation).

Suggested Citation

  • Kjeld Nielsen & Thomas Ditlev Brunoe & Simeon Dechev Simeonov, 2018. "Validation of Metrics for Mass Customization: A Pre-study of Validation Methods," Springer Proceedings in Business and Economics, in: Stephan Hankammer & Kjeld Nielsen & Frank T. Piller & Günther Schuh & Ning Wang (ed.), Customization 4.0, pages 595-601, Springer.
    • Handle: RePEc:spr:prbchp:978-3-319-77556-2_37
    DOI: 10.1007/978-3-319-77556-2_37
    as

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