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An Exploratory Study of User Interaction with Smart Products for Customization in the Usage Stage

In: Customization 4.0

Author

Listed:
  • Ning Wang

    (RWTH Aachen University, Group of Technology and Innovation Management)

  • Frank T. Piller

    (RWTH Aachen University, Group of Technology and Innovation Management)

  • Kanliang Wang

    (Renmin University of China, Group of Management Science and Engineering)

Abstract

In this paper, we propose a new concept to provide customized and user-specific products, utilizing the opportunities of so-called smart products: product customization in the usage stage (PCUS) with smart products (SPs). Contrary to the existing concept of utilizing online toolkits to customize products during the time of sale, a new class of smart products (made possible by recent digital technologies and the Internet of Things) allows product adaptation and change according to each individual’s needs in specific usage contexts through a new form of user-product interaction. This advanced ICT-enabled phenomenon offers many research opportunities. One of these fields is the perceptions of users of the SP’s smartness, i.e., a potentially autonomous personalization of the product based on past usage behavior of a user. While such an autonomous adaptation is convenient and reduces complexity for users, users may perceive a loss of control. This paper explores the design parameters for companies to develop user interaction with SPs for PCUS. We propose that users and smart products should coadapt to better satisfy customization needs.

Suggested Citation

  • Ning Wang & Frank T. Piller & Kanliang Wang, 2018. "An Exploratory Study of User Interaction with Smart Products for Customization in the Usage Stage," Springer Proceedings in Business and Economics, in: Stephan Hankammer & Kjeld Nielsen & Frank T. Piller & Günther Schuh & Ning Wang (ed.), Customization 4.0, pages 37-53, Springer.
    • Handle: RePEc:spr:prbchp:978-3-319-77556-2_3
    DOI: 10.1007/978-3-319-77556-2_3
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