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Tourism Leadership in Russia: Regional Capacity Estimation

In: Leadership for the Future Sustainable Development of Business and Education

Author

Listed:
  • Taira Murtuzalieva

    (Plekhanov Russian University of Economics)

  • Anatoly Shishkin

    (Plekhanov Russian University of Economics)

  • Boris Pogorilyak

    (Plekhanov Russian University of Economics)

Abstract

This paper contains the analysis and discussions of the latest trends of the tourism development in Russian Federation. The country with an enormous tourism potential and vast natural and man-made wonders and beauties, Russia, still struggles with pathways how to attract the incoming tourism and make the country attractive for foreign visitors. Our research findings identified the main reasons for low or weak tourist attractiveness of selected regions in Russian Federation. Moreover, we proposed the methodology for estimating regional capacity and test it in practice. Furthermore, we come up with a number of useful recommendations about how to develop the region’s potential for enhancing its tourist and investment attractiveness while marketing tools. In addition, we design and define a comprehensive set of indicators that reflect the effectiveness of regional capacity management.

Suggested Citation

  • Taira Murtuzalieva & Anatoly Shishkin & Boris Pogorilyak, 2018. "Tourism Leadership in Russia: Regional Capacity Estimation," Springer Proceedings in Business and Economics, in: Wadim Strielkowski & Oksana Chigisheva (ed.), Leadership for the Future Sustainable Development of Business and Education, pages 617-630, Springer.
  • Handle: RePEc:spr:prbchp:978-3-319-74216-8_61
    DOI: 10.1007/978-3-319-74216-8_61
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